This Post Brought To You By Lexus
Posted by gauloises1 on September 16, 2009
So after the widespread criticism of Dick Enberg’s handling of the trophy presentation on Monday night, and in particular his initial refusal of JMDP’s polite request to speak to his fans in Spanish, CBS have – sort of – responded:
“[Senior vice president for communications at CBS] Wade called the awkwardness “unfortunate” but said Enberg was obligated by the United States Tennis Association contract to get the sponsor presentation on the national broadcast. He had a producer speaking into his earphone, she said, “and what he was saying was what still had to be done in a short period of time.”
The U.S.T.A. confirmed the sponsor presentation was part of its agreement with CBS. The process, however, has been streamlined from past years, when the sponsor’s representative was given a chance to speak during the ceremony. On Monday night, the Lexus executive simply handed del Potro a set of keys.
Wade said Enberg was simply caught in a tough situation.
“Anybody who knows Dick Enberg knows he celebrates champions better than anyone,” she said. “Those are his kind of moments.”
Hmmm. I’m a little unconvinced by this really. I can’t understand what kind of scheduling constraints they were under exactly that meant they couldn’t spare 30 seconds. And if Roger had won, are you seriously telling me that Enberg would have cut off, interrupted or tried to hurry up his acceptance speech? I could be wrong but I don’t see it. Something tells me there would have been time for a “16″ montage, or at least a “6″. It kind of reminded me of the woman presenting the trophy mangling Safin’s name back in 2000. I don’t think these people do well when they get a surprise result.
Anyway, I’m going to brighten up this post with my favourite post-final photo of JMDP so far.
UPDATED: Oh god, I don’t know what’s wrong with me today!
Ahem. Meant to say in the original post that I loved how SI.com gave Elf the chance to say his piece uninterrupted via their website. Kudos.