New Balls, Please

"Climbing the Comeback Mountain with the Tower of Tandil."

  • Recent Posts

  • Unhealthily Obsessed With

    agnieszka radwanska alize cornet amelie mauresmo ana ivanovic andy murray andy roddick aravane rezai ATP ATP week ahead australian open beijing belgrade british tennis bstaad caroline wozniacki cincinnati daniela hantuchova david ferrer david nalbandian davis cup dinara safina doha dubai elena dementieva ernests gulbis estoril fed cup feliciano lopez fernando gonzalez fernando verdasco flavia pennetta francesca schiavone french open gael monfils gilles simon image is everything indian wells jelena jankovic jo-wilfried tsonga john isner juan carlos ferrero juan martin del potro juan monaco julien benneteau justine henin kim clijsters kuala lumpur li na lleyton hewitt los angeles madrid marat safin marcos baghdatis maria kirilenko maria sharapova marin cilic marion bartoli melanie oudin miami mikhail youzhny montreal munich nikolay davydenko novak djokovic paris masters philipp kohlschreiber queens radek stepanek rafael nadal richard gasquet robin soderling roger federer rome sabine lisicki samantha stosur sam querrey serena williams shahar peer shanghai sorana cirstea stuttgart svetlana kuznetsova sydney the withdrawal method thomaz bellucci titlists tokyo tomas berdych tommy robredo us open venus williams vera zvonareva victoria azarenka video wimbledon WTA wta week ahead WTFs yanina wickmayer
  • Categories

Is There Any Way That Limes Could Sponsor the WTA?

Posted by gauloises1 on March 8, 2010

News broke today that Sony Ericsson is radically restructuring its deal with the WTA. It will remain the tour’s lead financial backer but will no longer be the title sponsor.

According to the Sports Business Journal, this is a good thing even though the WTA will get $27 million over three years as opposed to the $14.7 million annually it received under the old six-year deal (due to expire in 2011), because Sony Ericsson weren’t expected to renew their commitment to the tour at all. In addition, the WTA can sell naming rights to the season-ending championships.

I’d like to see some sort of tie-in with the Corona sponsorship of the ATP tour; lime, maybe, or curry, or ladycabs or pregnancy tests, I don’t know. Failing that, how about some kind of girly brand of alcohol? I vote Lambrini.

4 Responses to “Is There Any Way That Limes Could Sponsor the WTA?”

  1. Christina said

    Oh shit, with more combined events and Corona sponsoring the ATP, I *totally* vote pregnancy tests.

  2. irefusetotellyou said


    That ad is too hilarious.

  3. naughty T....urbane gentleman said

    I think that is one you might want to throw back… men with fanny packs are not keepers.

  4. Master Ace said

    Wonder who got the better end of the deal? Sony Ericsson or WTA? I believe Sony Ericsson got the better deal as a financial backer with TV and digital rights and their name still will be on the net at all WTA events as I agree that Sony Ericsson was going to walk away from being the title sponsor at the end of 2010.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: